Tools to grow your siding installation business
LP is a leading manufacturer of quality engineered wood building materials, including OSB, structural framing products, and exterior siding for use in residential, industrial and light commercial construction.
LP SmartSide Trim & Siding has launched BuildSmart, a training and loyalty program to help remodeling contractors grow a siding installation business.
The BuildSmart Preferred Contractor training and loyalty program includes an online interface, valuable rewards such as rebates, marketing support including website services, business-lead generation and live dedicated support. Online content includes expert hands-on training, including building your siding installation business and how to handle siding installation more efficiently.
“This program helps remodelers inspire confidence in homeowners and convey their expertise,” says Michelle Forchetti, segment manager, repair and remodeling, LP SmartSide Trim & Siding. “The lead-generation system helps remodelers get in front of more homeowners.”
In the loyalty part of the program, remodelers earn points they can exchange for jobsite tools, promotional items, branded apparel, marketing support and selling tools.
Through BuildSmart, remodelers can create their own construction websites, drive traffic using online directories and monitor their online social presence.
Websites connect them with a wider audience of homeowners looking for a reputable contractor. Remodelers can be listed on more than 50 popular online directories and rating and review sites, including Yahoo, Superpages, Bing and Facebook.
“It’s a great way to enhance their credibility and win more jobs,” says Forchetti.
DesignSmart for siding installation
LP’s DesignSmart book provides answers to homeowner’s questions and expert advice on color.
The new LP DesignSmart book provides remodelers a resource for working with homeowners during the siding installation process.
The book answers questions on what to expect during a re-side project, timing, style and product options, color options and considerations, online resources and expert advice on color.
“The new DesignSmart book is a great sales tool to help remodelers close sales and grow their siding installation business,” says Forchetti. “It offers smart, relevant content that helps answer the questions of homeowners and walks them through the re-side journey.” For more information, visit LPSmartSide.com.
