Kevin Kilpatrick, publisher Pro Construction Guide
Kevin Kilpatrick is the founder and CEO of Silver Lake Media Group, a publishing and media company focused on residential contractors and the masonry industry. Considered one of the top marketers in the construction, residential remodeling and home improvement industries, he diligently listens to the consumer’s voice, allowing it to drive marketing programs. He launched the all-Spanish construction magazine Constru-Guia al dia in 2007 when he learned from Hispanic tradesmen focus groups that no Spanish national trade magazine existed for those in the construction industry. In 2014, the magazine was converted to a bilingual flipbook when Kevin recognized that non-Spanish speakers felt left out. The Pro Construction Guide/Constru-Guia al día media platform has since evolved into a digital and social platform, with more than 200,000 pros in the community. In 2017, Kevin launched a bilingual media platform for the masonry industry after he learned that 48 percent of U.S. masons consider themselves Hispanic.
In addition to Silver Lake Media, Kevin Kilpatrick is the founder and president of The Cloud Peak Firm, a consulting firm for the construction and residential remodeling industries. Among others, Kevin has consulted with John Deere, Floor & Decor, The Home Depot, Milwaukee Tool, Google, Scotts, RIDGID and Blue Rhino.
Prior to Silver Lake and Cloud Peak, Kevin enjoyed a successful marketing career, including several years at The Home Depot and renowned advertising agencies such as The Richards Group in Dallas, Texas.
Kevin is a member of Entrepreneurs’ Organization and a frequent speaker and guest lecturer on marketing. He also has been interviewed by different newspapers. You can read Kevin Kilpatrick’s interviews here:
Kevin Kilpatrick interview with Bizjournals
Construction magazine fills gap in Spanish-language market
Kevin Kilpatrick interview with The Atlanta Journal Constitution
Entrepeneur finds business success in a language he doesn’t speak