10 Growth hacks for contractors
Like founders at many start-ups, Jeremiah Rizzo wears a lot of hats. Since helping co-found the online educational platform in 2014, Rizzo has overseen content acquisition, which includes recruiting contractors to develop and sell their own instructional content on Construct-Ed.com. On top of these duties, he’s also responsible for marketing the site.
The job has exposed Rizzo to best practices in both the construction industry and the marketing space, so we invited him to appear as a guest on the only podcast series available on iTunes that is dedicated exclusively to serving the professional contractor and remodeler.
In March, Rizzo talked with PROcast host John Gordon about “10 Growth Hacks for Today’s Busy Contractor.”
“I know how busy these contractors are, so these growth hacks for contractors are super practical, actionable, take-it-home-and-do-it techniques,” said Rizzo when pitching the topic to Pro Construction Guide editors.
To keep our podcast about growth hacks for contractors below 30 minutes, we broke the discussion into two podcast episodes, which are outlined below for you convenience.
1.Have an effective website
2. Install Sumo email to build your email list and gain social shares
3. Invest in SEO, or search engine optimization
4. Poll friends, family and past clients to learn how people shop for your services
5. Devise content that address your prospects’ extra pain points
Click here to listen to the first of the 2 episodes.
6. Stay front of mind with customers to increase referrals and repeat jobs
7. Reward customers with a leave-behind gift
8. Don’t obsess over social media
9. Determine your cost of acquiring new customers
10. The five stages of lean growth
