Roof underlayment lets roofers brand jobsite
Contractors have a new tool that turns each roofing project into an advertisement for their businesses. CertainTeed’s popular RoofRunner™ roof underlayment can now be customized: companies can have their logos printed directly onto the face of the underlayment sheet.
“Roofing companies brand their uniforms, vehicles and websites, so it made perfect sense to us to allow them to brand this product,” said Dale Walton, manager of residential products for CertainTeed Roofing. “Installing RoofRunner with a company logo on it is a powerful advertising and lead generation tool that transforms each passerby into a potential customer. It’s a win–win because it allows contractors to show their names from the rooftops, which lets us offer even more value to the customers who use this roof underlayment.”
Customized RoofRunner roof underlayment prominently displays a roofing company’s logo on a 24- x 42-inch print area that repeats throughout the length of the sheet, offering 1,000 square feet of advertising space per roll. Logos can be printed in up to three colors (CertainTeed blue plus two additional colors), with a minimum order requirement of four pallets (196 rolls).
RoofRunner is a lightweight, polymer-based synthetic roof underlayment designed for use on roof decks as a water-resistant layer beneath asphalt shingles. This scrim-reinforced underlayment includes a special top surface treatment that provides excellent slip resistance, even when wet. RoofRunner offers 90-day UV stability, allowing for a more flexible installation timeline without compromising the integrity of the roof. It also conforms to the physical requirements of ASTM D226 and D4869.