BuildDirect upgrades loyalty program for Pro contractors
BuildDirect, which specializes in shipping bulky building supplies and tools direct to homes and job sites in Canada and the United States, has dramatically enhanced its loyalty program for Pro contractors.
As of Aug. 23, home improvement professionals registered in the BuildDirect PRO Rewards Program earn instantly redeemable credit after every purchase. Rewards immediately appear on their accounts and can be applied to any future purchases of their choice. BuildDirect also increased the ceiling for possible credit from US$2,500 to US$5,000 per year so that pros can earn more rewards than ever before.
The Canadian company offers licensed builders, installers, designers and contractors enrolled in the BuildDirect PRO Rewards Program flexible on-site delivery, lowest tier pricing, and unlimited free samples. Members are also connected with a personal account rep who assists with product sourcing, special orders, returns, and more.
“Pro contractors face significant challenges in sourcing and purchasing quality materials today, and BuildDirect wants to relieve some of that pressure,” said BuildDirect Chief Revenue Officer Ken Stanick. “Unlike any other loyalty program for Pro contractors of its kind, BuildDirect’s new PRO Credit benefit gives professionals what they need — immediate access to earned credit that can be used to reduce job costs and initial out-of-pocket spend. We’ve also increased the maximum dollar amount that can be awarded each calendar year to enable Pros to take advantage of greater discounts and gain more purchasing power. It is a reflection of our commitment to the needs of Pros and designing a program that gives them the flexibility and freedom to do their best work.”
To join the BuildDirect PRO Rewards Program, home improvement professionals simply establish a customer profile that will enable them to track orders, shop BuildDirect’s vast inventory, order unlimited free flooring samples, check credit balances, and apply their accrued credit rewards at check out. Members receive up to five percent cashback on purchases (up to US$5,000) and receive the lowest-tiered pricing on all orders regardless of size. Pros also receive free partial returns so that if they ever over order, they are not stuck paying return shipping on a few boxes.