Behr Reveals 2020 Color Trends - Pro Construction Guide

Behr Reveals 2020 Color Trends

Behr Paint recently unveiled its 2020 Color Trends palette: a mix of grounding shades, energizing bright colors, deep accent hues and atmospheric pastels, developed for both residential and commercial applications.

The new palette of 15 colors was curated based on global color trend research to influence and inspire professionals and DIYers as they select color schemes for projects in the year ahead.

“Each color in the 2020 Color Trends palette evokes an organic beauty that resonates with both modern and traditional commercial environments, from renovated industrial office spaces to hospitality venues,” says Erika Woelfel, vice president of color and creative services at Behr Paint Company. “As residential and commercial design trends continue to blend, this eclectic palette of balanced neutrals, earthy greens, lavish oranges and more will offer professional designers and DIYers an opportunity to transform spaces into experiences that not only enhance the aesthetic of an environment, but impact how people feel.”

The palette, which is divided into three “stories,” comes as developers, builders, designers and owners of commercial and residential properties seek to create spaces that provide  inhabitants with a sense of health and wellness.

Story 1 – Worldhood

These rich hues offer depth and brightness, providing a rooted and connected experience while deepening the overall warmth of a space.

“Colors within Worldhood create an inviting environment, perfect for the hospitality industry,” says Woelfel. “Customers of restaurants, hotels and other businesses will feel drawn to the rustic tones inspired by exotic travels that reflect natural rugged landscapes.”

Story 2 – Restore

These colors surround people with serenity and provide restorative qualities to encourage balance. The purposeful combination of blues and greens speak to the senses by celebrating the outdoor environment.

“Blues and greens create a soothing sanctuary, which is why we recommend them for healthcare and hospitality environments,” says Woelfel.

Story 3 – Atmospheric 

Modern with layered compositions of subtle pastels and neutrals, this family of colors results in a dynamic yet deliberate color story appeal.

“The Atmospheric palette resounds with both modern and traditional environments, making it a great choice for multifamily housing or other commercial spaces,” says Woelfel.

The BEHR 2020 Color Trends are available now, exclusively at The Home Depot stores nationwide. To learn more, visit Behr.com/2020Trends.

About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains and surface preparation products for do-it-yourselfers and professionals in the United States, Canada and Mexico. The Santa Ana, Calif.-based company and maker of the BEHR® and KILZ® brands is dedicated to meeting the coating and color needs of DIYers, professionals, architects, and designers with an unwavering commitment to quality, innovation and value. It is a subsidiary of Masco Corporation (NYSE: MAS).


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